What kind of media institution might distribute your media product and why?
A distribution company is responsible for the following things:
• Buying the rights of the film.
• Selling as many prints as possible of the film to cinemas for ’exhibition’ or auxiliary markets.
• Creating a successful marketing campaign to attract the target and wider audience into seeing the film.
For our title sequence we created dour own distribution company called
‘CHANN Studios’. We came up with this name as it has the first letter of all of
our named and would thus, represent the founders of the company. Our institution
focuses mostly on independent films that revolve around current affairs. The genres
that we mostly focus on are: Drama, documentaries and true stories.
Distribution Company name: CHANN Studio
Unique Selling Point: First ever movie about current situation, based on a real life story.
Marketing tools: Social media accounts have been made for the film as well as posters and a website
Social Media: Twitter, Facebook, and film website on wix (Task 45)
Release: limited as it is and independent film.
Formats: can watch on Vimeo, YouTube or buy a DVD.
Synergy: No, everything is independent.
Some other known distribution companies similar to ours are: Lionsgate, Summit entertainment and Entertainment one.
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